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After years behind the lens, I know how painful it is to see your images ruined in post.

I built PLAY-LAB to ensure your creative intent translates perfectly from the grade to the screen.

Solutions

Delivery without Friction




pipeline



1. Content Ingest & Digitization



Securing the Masters
Whether your project lives on modern cloud servers or legacy physical media, we handle the intake with strict data-integrity protocols.

We accept secure digital ingest via Aspera, Signiant, Amazon S3, and FTP. We utilize industry-standard checksum verification (MD5/xxHash) on all transfers, ensuring every bit is mathematically identical to the source.

We specialize in high-fidelity digitization, operating professional broadcast decks to capture your archives at the highest possible quality before preservation or transcoding.

Supported Physical Formats:

- HDCAM
- Digital Betacam (DigiBeta)
- Betacam SP
- Betacam SX
- MPEG IMX




2. Spec Analysis, Processing & Conversion




The Blueprint
Before a single pixel is converted, we research and lock down the exact specifications required by your delivery platform. We analyze their technical "bible"—from bitrate caps to audio mapping—to ensure the workflow is set up for total compliance.

We don’t just convert, we inspect. We perform deep A/V analysis and signal cleaning. This includes performing "HD Blow Ups" (upscaling) for legacy footage, ensuring older media meets modern resolution standards. We treat this processing as a restoration step, ensuring the cleanest possible signal is fed into the conversion engine.

Storage Optimization
When done correctly, our transcoding reduces file size (and transfer time) without any visible loss of quality.




CategorySupported Specs & Formats
ResolutionsSD, HD, 2K, 4K, 8K...
Framerates23.98, 24, 25, 29.97, 30, 48, 50, 60 FPS
CodecsProRes 422HQ, DNxHR, XDCAM, H.264, H.265...
Aspect Ratios1.33, 1.66, 1.77, 1.85, 2.39...
StandardsPAL, SECAM, NTSC, Interlacing (Top/Bottom/Progressive)
DeliverablesDCP, OTT, Broadcast...
AudioEBU R128 Loudness
ComplianceHarding FPA (PSE)






3. Quality Control: Precision Meets Human Expertise

At Play, we believe that flawless delivery is non-negotiable. That’s why we’ve built a meticulous, dual-layered Quality Control workflow designed to catch what standard processes miss. By combining our proprietary, state-of-the-art automated engine with rigorous human oversight, we guarantee your content meets the highest broadcast and digital standards.

QC

PlayQC: Enterprise-Grade Automated Analysis
We didn't just buy off-the-shelf software; we built our own. PlayQC is our proprietary, in-house quality control engine, developed from the ground up to rival the most expensive, industry-leading platforms like BATON.

PlayQC performs a deep-dive analysis of your media files, offering lightning-fast, uncompromising accuracy.

- Comprehensive Diagnostics: Scans for dropouts, macroblocking, freeze frames, and interlacing issues.
- Audio Compliance: Ensures strict adherence to loudness standards (e.g., R128, CALM Act), phase coherence, and peak levels.
- Format & Metadata Verification: Validates bitrates, codecs, color space, and precise metadata wrapping to ensure total compliance with your delivery destination.

View Sample PlayQC Report

Manual Spot Checking: The Human Touch
Algorithms are powerful, but they don't watch content—people do. While PlayQC handles the heavy technical lifting, our QC specialists provide the crucial context that machines simply cannot replicate.

We employ mandatory Manual Spot Checking on our deliverables to ensure the subjective quality of your media remains pristine.

- Contextual Review: Checking for visual anomalies or subtle audio syncing issues that might technically pass an algorithm but disrupt the viewing experience.
- Critical Points Inspection: Human eyes and ears on the most vulnerable parts of a file—heads, tails, and complex transitions.
- The Final Sign-Off: True peace of mind knowing an experienced professional has validated the final asset before it reaches you.



Why Our Hybrid Approach Wins
By pairing the sheer computational power of PlayQC with the nuanced judgment of Manual Spot Checking, we deliver a zero-compromise QC process. You get the speed and technical rigor of top-tier automation, safeguarded by true human quality assurance.

See PlayQC in Action
Transparency is key to quality control. We don't just give you a pass/fail grade; we provide the data to back it up. Scroll through a sample PlayQC report below to see the granular level of detail, strict compliance checks, and precise frame-by-frame diagnostics our engine generates for every file.




4. Multi-Platform Delivery



We deliver compliant masters tailored to every destination—from strict broadcast playout servers to OTT platforms and VOD archives.

Localization & Versioning
Managing the complexity of international sales and localized credits for global distribution, we handle complex asset management, including:

- Multilingual Audio: We package multi-language audio stems, synchronizing and merging audio tracks to specific broadcast channels.
- Subtitles: embedding forced subtitles (burned-in) or generating separate "sidecar" timed text (SRT/VTT)




Secure Transfer Protocols

We accept secure digital delivery via

aspera





5. Metadata Curation & Technical Onboarding




We take over the manual entries of ingestion portals and technical spreadsheets, ensuring end-to-end management of assets.


Asset Mapping
We ensure that every video file, audio stem, and subtitle track is correctly mapped to its corresponding metadata ID (EIDR, ISAN, or internal SKU).

Descriptive Metadata Audit
We organize and format your synopses, cast lists, ratings, and genre tags to meet the character limits and formatting rules of each specific platform.

Artwork & Storefront Assets
We don't just deliver video; we manage the technical resizing and metadata tagging of your posters, thumbnails, and "hero" images to ensure they display perfectly on any device.






Regular Collaborations

backbone

"Ivan is very reliable and efficient. Great service and great availability! He is doing all our deliveries."
Richard Maroko | Founder and CEO Backbone / co CEO Fast Media GmbH

Palatin

"We‘re working with Ivan/his company now for about 2 years and I‘m really glad that we found him. He’s very reliable, fast and super flexible."
Karin Ruedinger | Sales Director Pakatin Media Film & Fernseh GmbH

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Color Grading: The Final Narrative Layer



A great grade doesn’t just make an image look "nice"—it guides the audience’s eye and cements the emotional tone of the story.

Bringing a cinematographer’s perspective to the suite, we don't just "fix" shots; we re-light them digitally. Whether it’s a documentary requiring naturalism or a commercial demanding a stylized high-gloss finish, we ensure the look serves the story.

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Technical Correction & Normalization
The Foundation. Before style comes balance. We neutralize color casts, correct exposure inconsistencies, and ensure every clip sits in the perfect technical pocket for broadcast legality (Rec.709, Rec.2020).

Visual Continuity
The Flow. Filming conditions change—clouds move, suns set, and lenses swap. We match every shot to create a seamless visual thread, ensuring the viewer never notices the cuts, only the content.

Creative Look Development
The Emotion. This is where the story comes alive. Working closely with the Director and DoP, we build a unique visual identity that elevates the narrative—from subtle film emulation to bold, stylized worlds.

Future-Proof Workflow: ACES
We utilize the ACES (Academy Color Encoding System) framework for every project. This ensures your color management is mathematically consistent across all cameras and totally future-proof for any delivery screen, from cinema projection to mobile HDR.
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Precision regarding monitoring & Color Fidelity
Your image is only as good as the screen it’s graded on. We operate a fully calibrated, light-controlled environment to ensure absolute color confidence. When we say a black is black, the scope confirms it.

CategoryInfrastructure & Standards
Grading SoftwareDaVinci Resolve Studio (Latest Version)
Color PipelineACES (Academy Color Encoding System) / DaVinci Wide Gamut
MonitoringCalibrated 10-bit EIZO CG2420 (Strict Rec.709 / Rec.2020 Compliance)
ScopesHardware & Software Waveform Monitoring (Nit-accurate analysis)
PlaybackReal-time 4K/6K/8K processing via GPU-accelerated workstation



They chose PLAY



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